Supply constraints and rising memory costs vs. strong product demand
Apple's latest iPhone 18 Pro and refreshed Mac models are launching amid exceptionally strong demand, with management attributing supply limits to a demand-forecast issue rather than supplier problems, which could support revenue growth if production scales.
Management warned that supply constraints for iPhone, Mac, and iPad are expected to increase significantly in the September quarter, while Tim Cook described rising memory costs as a “100-year flood” that directly pressures gross margins.
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